Мита Стойчева has been played on NTS in shows including Carolina Soul, featured first on 8 January 2021. Songs played include Da Znaya Mamo, Da Znaya (Bulgaria).

Mita Stoicheva (Bulgarian: Мита Стойчева; born in 1909) was a Bulgarian singer. Her native village, Mekish, near the North Bulgarian town of Veliko Turnovo, provided a rich climate for singing. Mita absorbed songs from her grandmother, her sisters, and from female neighbours of all ages. Her marriage, at a tender age nearly thwarted her future singing career. It was the village mayor, however, who suggested that she appear at a local singing contest in 1939. When Mita captured first prize, it was easier to convince her family to allow her to continue doing what she loved so much – singing. Her next triumph, at another local contest during the winter of 1940, brought her a recording offer from the Mikrofon record company in Sofia. Her first sessions in 1941 yielded 30 songs and earned Mita a place among the well-known professional singers of her day.