Lil Baby has been played over 140 times on NTS, first on 28 July 2017. Lil Baby's music has been featured on 138 episodes.

Rapper Lil Baby grew up in Atlanta hanging with friends like Young Thug, Coach K, and Pee, leaning more toward a life of petty crime and street hustling while his friends were working in the music industry. In 2015, at age 19, Lil Baby went to prison for two years for a probation violation. Upon his release in 2017, he jump-started his rap career with a mixtape called Perfect Timing, released in April of that year. The mixtape featured cameos from friends like Lil Yachty, Young Thug, and Gunna, and strong production from 808 Mafia, Brickz, and many others, highlighted by Lil Baby's woozy flows. The mixtape immediately brought the young rapper fame, in part due to his affiliations with friends in the Quality Control family of artists as well as the 4 Pockets Full clique. As his mixtape attracted more listeners, Lil Baby worked constantly on new music, releasing singles like "My Dawg" and the Young Thug collaboration "Pink Slip"" in the summer of 2017. Other 2017 releases included Harder Than Hard, 2 the Hard Way (with Marlo), and Too Hard. Lil Baby's debut studio album, Harder Than Ever, appeared in May of 2018. Featuring guest appearances from Drake, Offset, Lil Uzi Vert, and others, the release entered the Billboard 200 album chart at number three.